What are 67 years made of?
Ascendum marks 67 years this month. The anniversary campaign was built around one central question:
What are 67 years made of?
- Made of you.
- Made of us.
- Made of mutual admiration.
- Made of the heritage we carry.
- Made of an innovative culture that prepares us for what’s next.
- Made of the way we do business – every day.
How the Concept Comes to Life
“Made of” is more than an expression — it is a statement. It represents all the dimensions that truly define Ascendum today. This campaign brings those dimensions together into our biggest visual asset: our identity (logo).
The “67 Years Made of Ascendum” concept is materialized through a dynamic visual system: selected letters of the Ascendum logotype are temporarily replaced by real images — images that represent the dimensions that define us:
- Our customers and partners (You)
- Our people across geographies (Us)
- Business areas (Machines)
- Our expertise in workshops and job sites (Service)
- Operations – Ascendum and customers – at scale (Operations)
- Our innovation culture and achievements (Innovation & Wins)
- Our heritage and attitude (Heritage & Attitude)
Each image was strategically selected to ensure global representation, true to Ascendum’s history and narrative coherence. Together, they transform the logo into a visual canvas of what “67 Years Made of Ascendum” truly represents.
This anniversary reaffirms what defines us: Ascendum is built on enduring relationships – between those who represent us and those who trust in our value.
67 Years Made of Ascendum.
And made of you.
